Development and analysis of the hottest European l

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Development and analysis of European label market

many signs can show that the development of label markets in Western Europe and North America has many similarities. For example, both of them account for 28% - 29% of the global label market, and the equipment, materials, costs and currently facing the rising pressure of raw material prices are very similar. For Western European and North American label markets, although institutional reform and flexible mechanisms are necessary factors to ensure their sustainable competitiveness, they are also the main reasons for their differences. Because the development of the label market is closely related to the local policies and economic development mode of the region, it will ultimately affect the consumption and use of labels. Sometimes we often ignore another important factor, which is the indirect impact of economic and political changes, especially for those North American label companies that do business in Europe

on May 1st, 2004, the number of EU Member States increased from 15 to 25, and the population increased by about 25%, but the GDP increased by less than 5%, because 8 of the 10 additional member states were independent after the collapse of the former Soviet Union. In addition, 12 of them are single currency within the euro market (with the exception of Britain and Denmark). In terms of GDP index, it only increased by 0.9% in 2002, 0.6% in 2003, and the situation was better in 2004, with an increase of 1.8%. In contrast, Britain's GDP grew faster, growing by 3.2% in 2004, but some experts predict that it will grow by at most 2.5% in 2005. The impact of the euro and sterling on the US dollar caused by various trade exports affects the stability of oil prices. Economists analyzed and predicted that the gloomy era of most European economies would come ahead of schedule. Naturally, lower consumption and industrial production demand will have a strong impact on label and packaging enterprises

overview of label market

subdivide the consumption of various labels in Europe. Adhesive coated labels account for about 39%, pressure-sensitive labels account for about 45.5%, and shrink film sleeve labels, winding labels and in mold labels produced with film materials account for 8% of the total label market consumption, showing a trend of rapid growth

from the perspective of production mode, although more and more sheet fed offset printing enterprises are attracted by the web online post press processing technology, the gummed labels using web printing still occupy only a small part of the label market. In Germany, France, Switzerland and other countries, the narrow web printing technology has been greatly developed compared with the traditional semi UV and full UV rotary relief printing

in the late 1980s, 70% of the label printing machines sold in the European market were relief printing machines, while in the United States, flexographic printing accounted for 80% - 90% of the label printing market. Now in Europe, about 75% - 80% of label printing enterprises using new drum printing equipment use traditional or UV flexographic printing technology. The high quality brought by the continuous improvement of flexographic printing technology undoubtedly meets the high quality requirements expected by European printing enterprises. In addition, about 10% of printing machines adopt combined printing, that is, UV wheel transfer unit and hot stamping or cold stamping unit are installed on UV flexo printing machine or offset printing machine

nowadays, CTP system in digital printing process has attracted more and more attention. In addition, the development trend of label materials (including film labels) is basically similar to that in North America

growth trend

it is reported that some well-known label manufacturers in Western Europe can still make some profits, but most medium-sized enterprises are facing difficulties in their operations. In recent years, the situation in most countries is basically the same: excess production capacity, mature and saturated market, and slow economic development, which has seriously hindered the development of self-adhesive label market

according to the latest annual report of FINAT, the European paper and film label market reached 4.53 billion square meters in 2003, an increase of 232 million square meters compared with 2002. However, the growth rate of the whole market showed a downward trend. The overall growth rate of the European label market was 6.9% in 2002 and fell to 5.4% in 2003

in 2003, web type paper labels increased by 4.2%, slightly lower than the growth rate of 5.7% in 2002. Surprisingly, the former rapid growth of roll film and synthetic paper labels showed a sharp downward trend, with a growth rate of 14.6% in 2002 and only 8.1% in 2003. Although the sales volume of roll type non paper label materials in Eastern Europe has increased by nearly 20%, it only has a very small market share. FINAT data shows that since 1997, the annual growth rate of reel type non paper label materials has reached 85%, while the overall growth rate of reel type paper label materials is only 39% of the polished damage layer removed back and forth at a large polishing rate

in terms of sheet fed labels, due to the promotion and driving effect of exhibitions and advertisements, paper labels increased significantly in 2003, with the growth rate rising from 4% in 2002 to 11.6%. Non paper labels reversed the previous decline, reaching a growth rate of 6.9%

the self-adhesive label market in Eastern Europe is growing very rapidly, with an annual growth rate of 17% - 20% (in this region, the market share of self-adhesive labels is 21%, and adhesive labels account for 68%). Followed by Britain and Ireland, the growth rate of self-adhesive label market is 4.6%. Next is southern Europe (including France, Spain, Portugal, Italy, Greece and Turkey), with the growth rate of self-adhesive label market of 3.6%. The growth rate of the self-adhesive label market in Central Europe (including Germany, Austria, Switzerland, Belgium, the Netherlands and Luxembourg) is only 3.4%. Although the operation is cumbersome, the per capita consumption of self-adhesive labels in Scandinavia (Northern Europe, mainly including Norway, Sweden and Denmark, usually Finland, Iceland and the Faroe Islands) is the highest in the world, but its annual growth rate is almost fixed at about 2.9%. Looking at the global label market, Western Europe accounts for 28% of the global label market share, while eastern Europe only accounts for 8%

prediction of the development of the label market in Eastern Europe

the label market in Eastern Europe is maintaining a strong growth trend, especially in those new EU member states that are eager to benefit from open trade and low labor costs. The market growth is relatively stable and large. However, there will be gains only after paying. Although some label manufacturers have high-level technical capabilities, they still face a difficult transition period that will last for several years. They must strictly abide by the relevant rules and regulations on personal safety, technical specifications, wages, environmental protection and other issues, and they all need to reduce the increased production costs through more effective use of factory equipment. Some of the problems mentioned above may weaken the competitive advantage of Eastern European label printing enterprises and Western European label printing enterprises. At the same time, we cannot ignore the negative impact of potential political instability in the region. At the Label Summit Forum held in Prague recently, many of the above issues were seriously discussed. At the same time, the delegates also learned that some printing enterprises in Serbia and Ukraine have begun to lose some live parts. Nevertheless, the region has attracted huge investments from companies such as Nestle, Colgate, Coca Cola and some large multinational retailers. In particular, some countries such as Poland, Hungary and the Czech Republic have improved their production capacity by introducing advanced production technologies such as Germany and Austria, and have greatly benefited from experiments mainly used for metal and non-metal stretching, tightening, twists and turns. For label printing enterprises, the basic rules that need to be followed are the same: reasonable arrangements must be made for the basic investment of multinational companies in a timely and effective manner, such as the label printing factory wholly owned by Finland in Hungary

Eli, Gerais, nilpe and other companies such as ter, Mark Andy have established huge sales, maintenance and distribution centers in Eastern Europe. Eastern Europe should adopt the same relevant policies as the United States when developing the West. For example, in order to meet the needs of consumers in central and Eastern Europe, Raflatac has established a new distribution terminal and business department between Budapest and Vienna. Thomas rohweder, senior vice president of Raflatac in Europe, once said, "the establishment of these departments can meet the needs of the changes in the layout of the European market. Raflatac has predicted the development opportunities that this change may bring, and has made sufficient preparations to cooperate with the rapid economic development of the whole region"

looking at the development of the global label market from the European market

in the European label market, we cannot ignore the challenges brought by the trend of globalization, which means changing the original production structure system according to the needs of the market. From the above statistics, it can be seen that the rapidly growing label products mainly use film materials or non paper materials, and label products are printed in roll form, that is, non paper-based materials will become the mainstream of label materials. At the same time, environmental factors will also have a certain impact on customers' choice of commodity materials. Moreover, the price fluctuation of various raw materials will also affect the development of labeling technology. Although the output of various materials will increase, the label market in Southeast Asia and China is also developing rapidly, so the supply will still be tight

Another trend of label development is that the development of globalization makes the processed label materials available to manufacturers all over the world, and the communication between manufacturers becomes very convenient. This is a negative factor for the label manufacturing industry in Europe, but for those enterprises rich in innovation and reform, they will always find a path suitable for their own development

whether in the European or global label market, the printing methods and technologies of labels are constantly changing due to the impact of quality and cost; Social, economic, political and other factors will always affect the development of the label industry, including consumption trends, regional policies and regulations and a series of factors

source: Ellie (China) Co., Ltd

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